Strategic Process for Site Planning

Real estate site selection can be a complex web of evaluating store attributes within a potential store trade area. The process utilizes both a science and an art to the overall selection process combining a number of factors that weigh on the viability of the location. Complicating the process is that each location has its own special attributes, which makes site selection more directional in nature as opposed to a cookie-cutter process. That being said, here are some key attributes that should be considered in the overall evaluation:

Traffic Counts – While these are clearly site specific (think of the difference between a rural site and an urban site), analyzing the traffic counts will help offer a predictability of volume. The key is to understand what the potential traffic patterns are for the site before one can look solely at traffic counts. If a road carries a number of cars, but that road does not feed well into the site, the traffic counts may be misinterpreted. Understand the natural flow into the site before assessing the traffic counts. One way to gain some perspective on how traffic counts mirror volumes is to compare existing site volumes with their traffic counts. Many operators jump right into new site selection without looking back at existing sites and creating a model based on their geographic areas. This may give you a more reliable predictive model for your future sites.

Population Counts – Population count is the next logical indicator for your location. Not only do you want to look at the population count as it stands today – and is it enough to support a site – but also how has it been trending. Positive growth indicates a viable marketplace while negative trends may raise a red flag. In addition, gaining a better understanding of the ethnicity and socioeconomic trends in the trade area will offer a better snapshot into the merchandising mix that should be presented at the site.

Seasonality & Geographic Nuances – Determining whether the site is seasonal or not should factor into your analysis. Operators shouldn’t necessarily shy away from seasonal type stores but rather not be surprised by them after they open. Closely related to seasonality would be a trade area driver – i.e., a mall or theme park – that may positively or negatively impact your store’s performance. Monitoring these outside forces will tighten up your model. In addition, look for the non-seasonal enhancements or barriers to your site. A river that bisects your trade area, for instance, will effectively cut your traffic to the store no matter how close in proximity the homes are. Even certain companies can impact your site. A large manufacturing facility that releases a number of employees at the same time can cause bottlenecks in the traffic flow that will cause potential customers to avoid the area at these peak times.

Visibility – This may be more anecdotal than the other attributes but should still be a consideration. Judging whether the site is easily viewed from afar as opposed to a site that is hidden by overgrown trees should be a factor. Driving the site from all four directions allows for the owner to gain the perspective of potential customers as they approach the location. Other considerations would include that speed of the traffic as it approaches the potential site. If the traffic flow is traveling at too great a speed or drivers are distracted due to complicated traffic patterns, the opportunity to notice your location is diminished.

Competitors – Obviously, understanding the competition within the trading area is critical. I would approach this competitive evaluation in a three-fold fashion: a) gasoline, b) convenience store, and c) quick-service restaurants. Look at the competitive landscape in degrees of competition – meaning, some competition has greater negative impact than other competition. Ranking your competition based on this impact for all three categories will paint a more holistic overview. Keep in mind, that some competitors may impact only the gasoline while others may have a greater impact on convenience product sales. With the c-store industry creeping further and further into food-service, mapping the quick service restaurants in the trade area will give you a better indication of the viability of your food-service operation.

Location – Location, location, location. There are many factors that come into play when picking the best location. Is it a premier corner? What day part side of the street is the site? Is there easy ingress and egress in and out of the location? Are there divided highways in front of the location that make access more difficult? Is this an inside lot location and not even a corner? What is the length of the property frontage? There is a myriad of considerations for the actual site location that need to be evaluated in the context of the other attributes.

Let’s face it; there are a number of variables that come into play. While one cannot be certain that accurately depicting all of these attributes into a real estate site evaluation model can guarantee success, it will at least put you in a better risk aversion position. That is the science of it.

I have been around the block long enough to know that some stores simply defy their science and just work. The art of site selection is far harder to quantify than the science. While those stores are the anomaly, evaluating new locations by putting their attributes through the litmus test above, helps minimize the downside risk of opening an under performing location.

Make More Sales By Being Contrary

Here’s something I’ve been playing with, and my results have been pretty good, too.

A few months ago a friend was launching a big product with lots of cash prizes for the top affiliates. I knew there would be tons of affiliate competition, with every affiliate trying to out-do the others with bigger and better bonuses.

How to compete?

I decided not to.

Instead, I thought about what every affiliate’s bonus pages would look like: Highly polished, slick, professional, lots of graphics, videos, etc.

Odds are they would all start to look very much alike, right?

So I thought… what if I did something different?

What if my page looked like something you might get in the mail – black and white sales letter, using the Courier typewriter font, very old-school looking…

And what if, instead of a highly polished professional photo of myself, I used one where I just woke up? Or one where I just finished exercising, or just finished the yard work?

In other words, I looked like the guy next door and not some slick marketer.

Taking this thinking to the next level, I decided I didn’t want to spend time or money on creating a bonus. Everyone else was doing that, so why should I?

Instead, I would hold a live class. The homework would be to go over the program before class. Then in class we would implement, step-by-step, what was in the program. And I would record the whole thing, so people could just follow along.

In case you’re wondering – it worked beautifully. My sales were a very decent 5 figure number, and my commissions were half that plus bonuses.

And one more thing – I cheated, too. I had my virtual assistant run the class for me. She got to learn some great new skills, and I put less than 2 hours into the entire project.

The takeaway: When you have a lot of competition, it’s time to stop directly competing and find another way.

If they are using tons of graphics and slick videos, you go with a 1980’s black and white typewriter look.

If they are offering bonus packages filled with 5, 10 or 20 products, you offer no products (I offered hold-your-hand training, which in my opinion is worth far more anyway.)

You get the idea.

Do you know what would work even better than that?

MAILING the actual letter. Yup. Talk about old school. If you collect real addresses of your BUYERS, you might consider doing this on big ticket items.

I know marketers who do this. They are few and far between, and they are KILLING it. They only mail to buyers, which greatly improves their conversions. They use a service to send out the mailers for them. And they make more on one of these mailings than most successful marketers earn in 6 months.

Which brings me to my second idea… if you don’t already have the mailing addresses for your buyers, start collecting those now.

When you have a sizable portion of them (at least 200, preferably 500) approach a marketer with a product your list would love. Make sure there is plenty of profit in that product. Take the sales letter, adapt it to a black and white mailer (cheap to produce) and send it to your buyers.

See what happens. Tweak, rinse and repeat.

You can easily DOUBLE your income using this method.

Know why? Again, because it’s contrary. It’s different. Almost no one is doing it.

Your customer gets maybe a half dozen pieces of mail in a day. Two are bills. Two are sales flyers from local businesses. One is a catalog.

And then there’s that mysterious white envelope. Yeah, it’s going to get opened. Yes, it’s going to get read.

The Secret of Successful Negotiation

Your best work is done before you get to the negotiation table.

The area of negotiation that most affects the outcome is the part you have most control over – the preparation. Research has shown that the best prepared negotiator is the one most likely to get the best outcome.

Preparation that gives you a head start on your opponent can be achieved by anyone willing to spend the time. Here’s nine factors you should prepare.

1. Know the ‘pie’ – fixed or variable

‘Fixed pie’ negotiations are those where the only way I can get a better outcome is to get you to accept a lesser outcome. These never result in a win-win outcome. ‘Growing the pie’ negotiations include variables that creative negotiators use to create high perceived value for the other side at little cost to them. Thinking creatively can even allow you to turn a fixed pie into a variable one. Perhaps the asset (a motor vehicle) is fixed, but you could add variables like payment terms, advanced servicing. The salary might be fixed, but flexibility of hours could add significant value for some candidates.

2. Know the impact

Will the outcome of this negotiation impact on any other current or possible future negotiations with the other party? You don’t want to compromise any negotiations going on now or set precedents that might disadvantage you at some time in the future.

3. Know which side is under the most time pressure

The side under the most time pressure has the greatest incentive to be flexible and may be prepared to give more as the deadline gets closer. If the other side is under the most pressure, your advantage grows daily. If the time pressure is on you, be aware this is a weakness and that if the other side becomes aware of it they will use it.

4. Know the relationship

Is this a one-off negotiation or are there likely to be future dealings? Is the relationship important to you? If the answer is yes, is it important enough for you to be more generous with your offer(s)? If the answer is no, will this change your approach and tactics?

5. Know the other side

Is their negotiation style primarily competitive or cooperative? How likely are they to try to bluff? If you haven’t negotiated with them before, is there someone else you know who has that you can talk to? Is there anything you can find out about them that they might not expect you to know? Anything you can do to compromise their confidence in their preparation is a useful tactical tool.

6. Know what they know

Research yourself. Find out what they know about you. Don’t let them spring any surprises on you.

7. Know some accepted authorities

Facts and figures are so often misrepresented in negotiations, nobody takes the other side’s word. Try to find some authorities that you will both accept as reference points.

8. Know your ‘negotiable’

Build a list of all the negotiating issues you are prepared to bring to the table. Priorities them. Try to build a similar prioritized list for the other side. Issues which appear lower on your list but higher on theirs are the ones that you will get most value for when bargaining. Determine what will be your starting point and your bottom limit. Be as precise as you can.

If you cannot priorities a list for the other side in your preparation, try to determine their priorities in your preamble discussion with them before you start putting offers on the table. If appropriate, try to have a pre-negotiation discussion with them where no one would be making any commitments; you would just be getting to understand each other better to help you create the highest-value offers.

9. Know your alternatives

The side who is most able to walk away from a negotiation will negotiate strongest. You can only do this if you have an equivalent alternative to negotiate with. If you don’t, and this party is your best or only option, then do you have a Plan B to offer them if all else fails?

All the latest studies have shown that preparation and planning are the keys to success in negotiation. Sides that prepare and know precisely their goals in a negation always do better than those who go in ‘hoping for the best’. Those who set specific timelines do better than those who are more flexible. Many things happen in a negotiation that you don’t have control over; but your preparation is not one of them. Everyone is busy; but using that as an excuse is a mistake. Walk in best prepared – and walk out most satisfied.

Package Forwarding Service

As far as international shipping is concerned, you have many options. But one of the best options is hiring a good package forwarding service. Let’s take an example Suppose you reside in Australia or UK, and you want to buy an item from eBay or Amazon. In this case, you have to use a package forwarding service. This service will help you save a lot of money, as you won’t need to pay high shipping charges. it’s not difficult to use such service. Read on to know more.

Registration

First of all, you need to choose a package forwarding site. Once you have a good and reliable provider, your next step is to sign up to get an account. By signing up, you will receive a forwarding address. You will use this address to meet your shipping and shopping needs from time to time.

Make sure you check everything carefully before signing up. The shipping cost shouldn’t be too high. Aside from this, you need to find out about other services offered by the provider, such as package consolidation, repackaging and fees, just to name a few. it’s very important that you take all these things into consideration or you will regret your decision later on.

Address details

As far as entering your address is concerned, you can use the same address you saved at the time of signing up for the first time. Once you have chosen the address, you can go ahead and place your order. This way you won’t have to type your address each time you place a new order. Next, you should wait for the delivery of the package from the seller to your address.

Package handling

Now, you need to make arrangements for your parcel handling like repacking. Another option that you can consider is package consolidation. When you place orders with many retailers, you can try out this option. You can save a lot of money with package consolidation. However, you need to keep in mind that choosing this option may add to the custom duty for some countries. In this case, what you need to do is get the package sent separately instead of paying high custom duty.

Shipping fee

Keep in mind that you will have to pay the international shipping fee if you want to get the package at your doorstep. Once you have paid the shipping, the package will be yours.

Important things to consider

You may want to prefer a forwarder that charges no membership fee
Remember: lower shipping fee can’t be translated to reduced total amount
For package delivery in tax-free states, you can save more.
Consider the membership fees
Make sure there are no hidden fees, such as storage fees
Don’t place your order for prohibited items as they won’t be forwarded

Long story short, if you are going to choose a package forwarding service in the near future, we suggest that you consider the advice given in this article. This will save you a lot of headache down the road.

Office Design for Improving Productivity

Sometimes, adding chalkboards and whiteboards can seem handy, but there is more than you can do to improve your office space. Here are just a few office design tips to help improve your overall productivity.

1. Idea Storage

One of the worst things that can happen for creative people is that they have a great idea but do not have anywhere to write it down, and they lose it. There is also the chance that you will end up doing a huge amount of research on a topic that you are not going to use. Whiteboards and notebooks are a great option for writing your ideas down, so you can continue to work on your main task for the day.

2. Remove the Clutter

It is important that you are regularly cleaning your office. Clutter comes from your creative mind working, but it can make focusing and getting your work done difficult. You should make sure that you have enough storage for all your items and that you have access to your most used objects.

3. Bring in Some Nature

We are biological creatures, so we should be spending some amount of time outside every single day. However, being inside all the time has a huge effect on our work. While it would be nice to spend a lot of time outside, for most jobs, this is not really possible. If you cannot take your work outside, why not bring nature to you? Try opening the shades and letting fresh air. This could help you feel more energized and help you get more done. Plants can also be a great option to add to your office, you just have to remember to water it.

4. Table and Chairs

We have all experienced having to sit at a table and having to consistently having to readjust to be comfortable, so we could focus on our work. This is why you should take the time to find a desk and chair that both fits your body and the way that you sit. This can take some adjusting to if you are working on an office where you do not have control over when items are ordered. If you are working at home, try to sit in chairs that you are thinking about buying for around 30 minutes to find out if they are comfortable for you.

Human Resource Practices

What we have in the prevailing marketplace in today’s economy is the effort that has been made by some well-recognized companies, among them, the Fortune 500 companies based in the United States, who have come to take note of the contribution of their human resource department towards the success of their organizations, SHRM. This has led to the creation of human resource practices by HR department, that motivate its members to continuously being proactive in looking at the business organization, as it engages its employees to determine how they can be supported in strengthening the company’s strategic policies.

A business organization’s human resource practices coupled with its policies are very important in the creation and maintenance of a work culture that is meant to reward, support and then create the expectation for the employees to be consistent in the performance of their work and provision of services. The ultimate goal is the achievement of an optimum customer satisfaction, which at the end leads to a satisfactory financial outcome that create a tremendous success for the company involved, SHRM.

Human resource professionals have been traditionally aligned with administration and finance, tasked with paperwork and far removed from where decisions are made in C-suite level leaders. It has been acknowledged in today’s organizations the value of employees as a key resource, therefore are embracing HR as a key strategic partner with organizational leaders. The new role being given to HR is behind the drive to have companies invest more in advanced technologies that will enable them to manage the workforce, in order to allow HR to spend more time in making valuable contributions.

It has been found based on an audit of Fortune 500 companies that having an HR executive officer among the company’s executive leaderships lead to high performance. In the audit, it was made clear the impact of having Chief HR Officer in the C-suite, which is that the companies with CHRO are averaging 105 percent more profit than their industry peers that do not have one.

Having a chief human resource officer at the C-suite conference table means that the person with the title is able to bring to the table issues affecting the HR department that could not have been possible were the person not there. So the CHRO presence is able to make the argument of the impact of having human resource on the company’s bottom line, the value it brings to the company’s strategic decision making process, and also the need for the company to create HR that is high performance and is involve in the learning and development of its employees, and also the need for an effective technological solutions.

According to some of the Fortune 500 companies audited, the CHRO in those companies embraced the use of customer analysis, proactive talent management as human resource practices. Some of the human resource practices policies enacted that directly lead to high performance in those companies include the exposure of HR risks, like the need to retain key talent in the company’s annual reports and instituting the continuous review of goals and performance throughout the year, particularly:

When the company involve identify risks in their annual reports, the company performs better when compare with peers that do not identify risk in their key financial and market metrics like return on assets (55%), operating profit (by 95%) and earning per share (by 54%).

The organizations that review its employees performance throughout the year are likely to continuously meet its quarterly financial expectation, and show a better average compound annual growth rate (CAGR) when they are compared to their peers that only review performance on an annual basis.

Organizations that have a higher part of its goals aligned and completed does better than its industry peers in key financial metrics, such as quarterly financial estimates, operating profit, earning per share, and price-earnings ratio.

Having a CHRO has proven to have a link to a company’s bottom line, demonstrating the vital correlation between effective talent management and business performance. There are many companies that are very successful in today’s marketplace because they have been able to institutionalized human resource practices platform that put forward an advanced, connected HCM solutions that manage an entire employee life cycle; starting from recruitment to retirement- taking the role from being transnational to strategic, also predictive.

The Ultimate Strategy For International Air Freight Shipping

Gone are the days when physical boundaries and geographical locations created barriers. It’s the age of innovative transportation where businesses have the opportunity to reach out to potential consumers. Whether it’s a bulky electronics item or documents, you can opt for air-freight shipping solutions and get them delivered to exact locations. If you are running a business, all you need to do is develop a unique strategy for such transportation. That will help you send all the products to their desired addresses.

Identifying your needs

Do you know what are the prime requisites involved in International Air Freight Shipping? If you don’t, it is the high time to develop crystal clear ideas of the process. While looking for these services, make sure you know your needs and understand your requirements. It’s highly imperative to comprehend the technicalities as that is the key to executing critical operations.

Things to note

Before devising the strategies and implementing them, make sure you take note of the crucial factors involved in these projects. What’s your requirement in an overseas transportation project? Here are some of the factors that matter a lot when you plan to associate with the best International Air Freight Shipping service providers:

Services and solutions

Does your chosen partner offer 24*7 support assistance? Overseas shipping and deliveries require profound attention, care, and professional handling. You must take a look at the services offered by the top companies before finalizing the associations!

Cargo deliveries

Your cargo should reach on time as that will prove your service excellence. Timely cargo deliveries are of paramount significance for a company and it instills trust and reliability to a great extent. When it boils down to executing cargo transportations, make sure your chosen partners have the right resources in place.

Cost factors

Choosing the top companies can be affordable too. Most of the people think that partnering with a reputed freight shipping firm can be expensive, but that’s not the truth. It’s imperative to check the service costs and their solutions. That will give you a complete idea of their services.

Finding the leaders

Always look for the top service providers, as they always come up with a host of solutions for clients. Check their experience, market reputation, and several other factors that make them the true leaders. The best companies will have services for one and all. That’s what makes them the pioneers.

Factors to consider

If you are planning to get in touch with leaders, here are some of the factors to care about:

Experience: Always get in touch with experienced companies as they have in-depth knowledge of the market.

Expertise: Professional expertise is of huge importance and you shouldn’t compromise in this regard. Check whether your chosen partners are aware of the technicalities.

Services: When the international shipping, you should opt for the perfect solutions. Know about the services offered by the chosen companies and then take the final decision.

Parting thoughts

Once you analyze these aspects, you will surely get in touch with the top shipping and transportation partners.

A Perfect Sales Training Coach

Even though there isn’t any formal education required to be a bigwig in sales, it is true that most of the people are involved in selling products and services. One can find several people performing sales tasks and each and every one of them are trying to complete with one another. In order to stand a class apart from others, it is important to acquire some excellent selling skills, determination and the perfect mindset. It is very important to move along with the change, as the environment keep on changing. So, it is essential to think out of the box, as it helps to stay ahead of the business rivals. So, it is essential to stay equipped with some of the effective sales tips by availing the services of a sales coach. Only those who are well trained to perform such tasks must perform the task of sales. This task should be performed by the experts in sales training. When you are in search of an expert, you must know that there are several speakers across the globe who claims to be the sales coach. However, make sure that you choose a perfect person offering useful sales tips programs to enjoy the maximum output. You must consider certain aspects while selecting the perfect sales training coach to save your money and time.

About Choosing the Right Sales Training Coach
It is important to consider the right kind of issues prevailing in your business to get the perfect solution immediately. There might be many areas in your business that require improvement. Generally, your sales managers would need you to enhance the performance of their team. So, it needs you to redefine the current sales process and the way through which it is executed. So, make sure that you hire the services of a best sales training coach who can improve the sales strategies as well as the selling skills of your workforce.

Top qualities of a sales training coach
The sales training coach whom you are choosing must have the following qualities to prove that he is a sales pro.
1 Highly experienced: The sales training coach whom you approach must be the one who has immense years of experience to handle the sales process. Observe the training coach’s path of career and check his achievements in the career timeline. Choose the person who has a lot of professional experience is the proof that this sales coach is reliable and credible.
2 Interaction with sales team: The expert sales training coach must know the secret of winning the trust of your sales team. He should have handled several sales teams in his career and must be able to interact with them in a positive fashion. This quality of a coach can help your sales build the trust on the tips for selling he teaches them.
3 Should provide intelligent coaching: The sales coach must hold intellectual sales training sessions that have activities which can kindle the sales skills of your work team. The training sessions or coaching classes that the coach conducts should be related to the specific industry of your business to improve the sales wing of your business. The sales coaching should be aimed at helping your work team members become experts in their related field.

The sales training program that the coach offers should have several components that are essential for the growth of the organization. So, it is important for you to avail the services of a sales coach like. We to give your sales team the much needed push.

Business Intelligence

Business Intelligence

Read the following points below:

1. Companies are aggressively moving to computerized support of their organizations. Can you list at least 2 of the factors driving this move?

• Speed and efficiency.
• Legibility and accuracy.
• Self-sufficiency.
• Cheaper research and development.

2. The definition of Business Intelligence (BI) is:

BI is an umbrella term that combines architecture, tools, databases, analytical tools, applications and methodologies.

What does “umbrella” term mean?

The definition of Business Intelligence (BI) encompasses various software applications used to analyze an organization’s raw data. The discipline entails many related activities, including data mining, online analytical processing, querying and reporting

3. Sometime we say that the term Business Intelligence (BI) is “context free”. What does this mean?

The term business intelligence is “context free” in the sense that the expression means different things to different people. For this reason, we have seen researchers advancing different definitions for business intelligence.

4. Describe what a data warehouse is and how it might differ from a traditional database used for transaction processing.

A data warehouse is a central repository for corporate data and information that an organization derives transaction data, operational systems and external data sources. Although these two may look like they are similar, they exhibit several differences with regard to usage pattern, architecture as well as technology. A traditional database is based on operational processing while a data warehouse is based on informational processing.

A data warehouse focuses on storage, filtering, retrieval and analysis of voluminous information.

A traditional database is used for day to day operations while a data warehouse is used for long-term informational requirements.

5. What is the difference between a data warehouse and a data mart?

A data mart is a subset of a data warehouse that relates to specific business line. Data marts are managed by a specific department within an organization. On the other hand, a data warehouse involves multiple subject areas and assembles detailed information from multiple source systems.

6. What is meant by “Big Data”?

Big data refers to a huge volume of structured, semi-structured and unstructured data from which viable information can be extracted. This kind of data is so voluminous that it cannot be processed using outmoded database and software techniques. Big data helps organizations to improve their operations and be in a position to make quick and smart decisions.

7. Data mining methods are divided into supervised and unsupervised methods. What are these and how are they different?

Supervised data mining method has to do with the presentation of fully labeled data to a machine learning algorithm. On the other hand, unsupervised data mining methods conduct clustering. Data instances are divided into a number of groups.

Unsupervised data mining methods do not put emphasis on predetermined attributes. Moreover, it does not predict a target value. Instead, unsupervised data mining finds hidden structure and relation among data.

Supervised data mining methods are appropriate when there is a specific target value that I to be used to predict about data. The targets can have two or more possible outcomes, or even be a continuous numeric value.

Supervised data mining methods the classes are known in advance while in the other the groups or classes are not known in advance. In supervised data mining methods, data is assigned to be known before computation but in unsupervised learning Datasets are assigned to segments, without the clusters being known.

8. When we consider KPI’s (key performance indicators) we distinguish between driver KPI’s and outcome KPI’s. What is the difference between the two (give a couple of examples of each)

Key performance indicators provide a framework on which organizations can value their progress. Outcome KPIs which are also referred to as lagging indicators measure the output of previous activities. On the other hand, driver KPIs/leading indicators measure the activities that have a significant on outcome KPIs. Driver KPIs have a significant effect on outcome KPIs, but the reverse is not necessarily true.

9. A BSC (balanced scorecard) approach for BPM (business process management) is well-know and widely-used. Describe the strengths of a BSC approach.

BPM entails activities

BPM involves activities like automation, remodeling, monitoring, and analyzing and improving business processes.

Cost efficiency

This is one of the most palpable benefits of BPM approach. It cuts down on costs and increases revenue. BPM adds crucial value in the long run by allowing businesses to compete globally. BPM technology equips a business to switch gears and respond to changing business environment appropriately.

Agility

Change is inevitable in business and a business must be ready to undergo sudden changes at any time. BPM accords a business the flexibility of making changes at minimal costs.

Improved productivity

BPM automates several elements within regular workflows. Process improvements such as eliminations of drawbacks, elimination of redundant steps, and introduction of parallel processing are achieved through BPM. These process improvements allow employees to focus on other important activities of their business since the core support functions would have been handled.

Better visibility

Basically, BPM uses advanced software programs to facilitate the automation process. These programs enable process owners to keep abreast of their performance. Apart from guaranteeing transparency, BPM keep track of how processes work without the need of monitoring techniques and extensive labor.

10. A closed-loop process is often used to optimize business performance. Briefly describe what a closed-loop process means.

A closed-loop process, also referred to as feedback control system is a management system that promotes a well-organized base of preferred outcomes and system feedback. This process is designed to achieve and maintain the desired output in comparison with the actual condition.

Tips On How To Create A Powerful Online Presence As A Small Business Owner

We are living in the internet age and for your business to be successful you should ensure that you have a strong web presence.

The first thing that you need to do is to have a website. Here you need to purchase a unique domain name and sign up for a web host. Although, there are many free web hosts and portfolio sites that you can use, you should avoid using them.

This is because such sites tend to make your business look unprofessional. To be on the safe side you should always go the paid hosting plans. The good side is that the hosting plans are usually cheap and almost every small business can afford them.

Once you have done this you should now design a stylish and user-friendly website. If you don’t have the skills to design a website, you should consider hiring a professional who will do it for you. To be successful you should ensure that your website has a current design.

In addition to having a website, you should also ensure that you have profile pages on the popular social networks such as Facebook, Twitter, Google+, and LinkedIn.

The main function of the social networks is to help you communicate with your customers. To ensure that you are able to easily communicate, you should put links of your social profiles on your website.

To increase your followers on social media, you should share content that is beneficial to your customers and clients. When sharing content, you should be very careful and avoid spamming your readers.

If you are a lover of videos, you should highly consider using YouTube videos as a way of marketing your business. The good side is that it’s very easy to create the videos; however, if you don’t have the skills to create them, you should hire a professional to do it for you.

Another great way of having a strong online presence is by purchasing advertising space that is relevant to your readers and followers. A great way of going about it is buying advertising space on Google. You can also write articles and post them on websites that are relevant to your readers.

Although, you might be desperate of having a strong online presence, you should avoid deceitful ways of marketing. For example, you should avoid “sock-puppeting.” This is because such methods can easily create serious backlash against you which would be devastating to your business.